In 2002, as International Strategy Director at OMD, Sharn launched the iPod throughout Europe using TV, Consumer Press and Outdoor. Radio was also used, which was a first for Apple.
Duracell Ultra M3
International Gold Cannes Media Lion in June 2002 for the Best Media Event/Stunt.
In July 2001, as Board Director at OMDUK, Sharn covered the chimneys of Battersea Power Station in London to support the launch of the new Duracell Ultra M3 battery. The idea of launching ‘the most powerful battery in the world’ on the country’s most famous power icon was simple yet brilliant.’